Internet Technology and Mobile Optimization

Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end of April, AT&T announced the results of its 2013 Small Business Technology Poll. They found that 66% of small businesses believed they could not survive – or it would be a major challenge to survive – without wireless technologies. If smartphones and tablets are so integral to small businesses, surely they are just as important to customers as well. One Google study found that 67% of consumers are more likely to buy from a mobile-friendly site, indicating that if your site is not mobile optimized, you better start now. Of the small business respondents in the AT&T study, 66%, said they planned to invest as much or more in digital marketing this year, focusing on mobile marketing solutions and content for their website. A study from the Content Marketing Institute found that 57% of small business marketers are planning on increasing their content marketing budgets this year. Small businesses understand that they must use the same technologies their customers use and are willing to spend more on mobile optimization and creating top-notch content for their websites to cement their online presence. Brand presence is critical for your business success now, and into the future. Whether you’re selling a product or a service, to businesses or to customers, locally, nationally or internationally – Global Coupon provides widespread brand exposure across over 500 categories, while increasing your in-store and online sales. Dominating business/brand categories within your sell-to markets, incorporating digital brand marketing and advertising by enhancing customer engagement and sales conversion with our scalable membership parameters, gives you full ongoing access to control your listings, offers, costs, margins, scripts, and location targeting.  Get further insight regarding rapid growth of the Global Coupon Community and the positive impact it has regarding recent Internet technology trends at https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034