Wednesday, May 7, 2014

Internet marketing effective through Social Media

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before. Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites I mentioned previously that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content. Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign. A very powerful, rapidly growing, Internet movement to get support from when starting an Internet business would be Global Coupon. They help companies achieve vital brand presence, expand their reach and benefit from a scalable model to approach the markets of their choice – all while maintaining or growing their profit margins. Most worldwide businesses and brands require the ability to cost effectively leverage digital brand marketing and advertising channels as part, or all, of their conversion to an increasingly important digital presence. Their innovative integrated model enables small, medium, large enterprise businesses and brands, to effectively brand market, advertise and engage their current and future customer sell-to markets with the necessary set of self-directed digital and social tools to build brands, drive profitable sales, and create value for consumers and business customers, while providing social impact on mass. Get further insight visiting https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034

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