Internet Technology and Mobile Optimization

Recent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today. At the end of April, AT&T announced the results of its 2013 Small Business Technology Poll. They found that 66% of small businesses believed they could not survive – or it would be a major challenge to survive – without wireless technologies. If smartphones and tablets are so integral to small businesses, surely they are just as important to customers as well. One Google study found that 67% of consumers are more likely to buy from a mobile-friendly site, indicating that if your site is not mobile optimized, you better start now. Of the small business respondents in the AT&T study, 66%, said they planned to invest as much or more in digital marketing this year, focusing on mobile marketing solutions and content for their website. A study from the Content Marketing Institute found that 57% of small business marketers are planning on increasing their content marketing budgets this year. Small businesses understand that they must use the same technologies their customers use and are willing to spend more on mobile optimization and creating top-notch content for their websites to cement their online presence. Brand presence is critical for your business success now, and into the future. Whether you’re selling a product or a service, to businesses or to customers, locally, nationally or internationally – Global Coupon provides widespread brand exposure across over 500 categories, while increasing your in-store and online sales. Dominating business/brand categories within your sell-to markets, incorporating digital brand marketing and advertising by enhancing customer engagement and sales conversion with our scalable membership parameters, gives you full ongoing access to control your listings, offers, costs, margins, scripts, and location targeting.  Get further insight regarding rapid growth of the Global Coupon Community and the positive impact it has regarding recent Internet technology trends at https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034

Internet marketing effective through Social Media

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before. Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites I mentioned previously that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content. Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign. A very powerful, rapidly growing, Internet movement to get support from when starting an Internet business would be Global Coupon. They help companies achieve vital brand presence, expand their reach and benefit from a scalable model to approach the markets of their choice – all while maintaining or growing their profit margins. Most worldwide businesses and brands require the ability to cost effectively leverage digital brand marketing and advertising channels as part, or all, of their conversion to an increasingly important digital presence. Their innovative integrated model enables small, medium, large enterprise businesses and brands, to effectively brand market, advertise and engage their current and future customer sell-to markets with the necessary set of self-directed digital and social tools to build brands, drive profitable sales, and create value for consumers and business customers, while providing social impact on mass. Get further insight visiting https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034

Internet movement profiting huge

Looking for profitable Internet marketing strategies? If so, you are not alone. It’s a subject that is drawing more interest as corporate refugees and enterprising individuals look for an alternate way to make a living. The most profitable Internet tip I ever got was to “test and tweak.” You see, not everything works for everybody. We all have unique products and services and a unique value proposition for a unique market. So what works for one company won’t work for another. That’s why testing and tweaking is so important. In fact, it’s critical to achieving the profitable Internet marketing return that you are after. The next most profitable Internet tip I learned was to brand myself. I didn’t know what a brand was! Simply put, it’s how you want your target market to see you. The key thing here is to portray that image in every single thing you do and put out as part of your Internet marketing (and remember, everything online is a part of Internet marketing!). Don’t have your website send one kind of message, your social media presence send another, and your LinkedIn page still another. Stay on point. If you want time off from branding, do it offline. What’s on the Internet is there forever—you can’t make Google take anything down! Another profitable Internet marketing trick was to stick with mid-range keywords. You see, the most highly trafficked keywords are also the most competitive (read: expensive). You’ll have a much easier time if you look at keywords in the mid-range of traffic (this varies for every keyword), where there is obviously enough traffic to support you, but not so much that you’ll get lost in the shuffle. You see, profitable Internet marketing doesn’t just generate more revenue—it does so efficiently, with the least expense. Go forth and profit! A very powerful, rapidly growing, Internet movement to get support from when starting an Internet business would be Global Coupon. They help companies achieve vital brand presence, expand their reach and benefit from a scalable model to approach the markets of their choice – all while maintaining or growing their profit margins. Most worldwide businesses and brands require the ability to cost effectively leverage digital brand marketing and advertising channels as part, or all, of their conversion to an increasingly important digital presence. Their innovative integrated model enables small, medium, large enterprise businesses and brands, to effectively brand market, advertise and engage their current and future customer sell-to markets with the necessary set of self-directed digital and social tools to build brands, drive profitable sales, and create value for consumers and business customers, while providing social impact on mass. Get further insight visiting https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034

Internet traffic generates profits

As an online community manager, regardless of the purpose of your community, you’re expected to grow traffic on a regular basis. This goal is important because community members are fickle. They come by for a while, but eventually, they get caught up in something else. Very few people stick around for years. Without a fresh crop of new community members coming in, your community will turn into a ghost town. You also have to drive traffic to a specific target. The goal of a product-based community, for example, is to achieve sales growth. Without knowing your community’s traffic habits, you won’t be able to drive traffic anywhere, let alone to a sales page. That’s why those stats are so important. They tell you where your traffic is coming from, what visitors are doing when they reach your community or website, and how long they stick around. Take that information from your stats, and see what you can do to raise the bar. One of the most important things you can learn from your stats is how readers are reacting to your content. Content, means your blog posts, articles, comments, videos, webinars, and anything else that your readers see or hear while they’re on your site. Your Facebook posts, Tweets, Google+ updates, and forum discussions are also content. Your stats and analytics programs show you your top content of the day, week, month, or year, and even how well it fared for all time. Most of your potential members probably found your community’s content via search engines, so it’s imperative to develop a strategy that uses your content to lure in even more readers — readers whom you hope will become productive members of the community. A prime example of a rapid,growing, effective Internet community would be Global Coupon. They help companies achieve vital brand presence, expand their reach and benefit from a scalable model to approach the markets of their choice – all while maintaining or growing their profit margins. Get further insight visiting https://globalcoupon.com/businesses/business-member-benefits/join-now/sign-up#a_aid=52dee6dd3c034