Thursday, January 30, 2014
Internet Traffic-Building Campaigns
One of the best moves you can make for your business is to create an online marketing campaign. You'll spend far less money on online marketing than traditional forms of marketing. Some aspects of online marketing require no money, and you can still reach a large number of prospective customers. It's important to formulate a plan first, before you engage in any marketing activity.
Select Your online Marketing Mix- You have a number of options for the activities to include in your online marketing campaign. Not every option will work well for your business. Your job is to cherry pick which online marketing strategies will be most effective based on the customers you want to reach. A few examples of the activities you can include on your list are:
Blog
Article Marketing
Search engine optimization
Email marketing
YouTube marketing
Social media marketing
Pay-per-click advertisement
Joint promotions and related companies
When you try to do everything, you'll spread yourself too thin and your marketing will suffer. Pick six or seven marketing methods and do them consistently and focus on quality.
Assign Frequency to Marketing Tactics- Write down the tactics you plan to use in your online marketing campaign. and assign a frequency to completing each task. Let's add to the above list, to show an example of what your list might look like:
Blog: Daily
Artcile marketing: Weekly
Search engine optimization: Once a month
Email marketing: Bi-weekly
Social media marketing: Daily
Pay-per-click advertisement: Once a month
Joint promotions with related companies: Quarterly
Organize your list when you're done, so that marketing tactics are grouped according to frequency.
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